It's a well known fact that as many as 50% of contacts and
15% of company records become inaccurate each year.
If you have an in-house prospect database, how do you ensure
it is up to date? If you don't update it regularly, data
decay will occur and diminish the value of the database.
By performing periodic or ongoing verification is the easiest
way of ensuring that your data is fully up-to-date.
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